Automakers are spending millions testing different ways to get Millennials interested in cars. They're trying focus groups, cultural experts, experimental marketing events with hipster bands, organic hors d'oeuvres and craft brews. Never mind that the Millennials can't afford to buy the cars just yet, automakers around the world are still sweating how they can keep these kids interested in cars and prevent them from beaming themselves to work through their autonomous transportation tablet app.
Local Motors has the answer: The Electric Drift Trike. This all came to light over the past few months with my 4-year-old son. I guess in marketing terms he's Generation Alpha, and his name is Casey. When I asked Casey what he wanted for his birthday, he happened to be looking at a kid awkwardly teetering on a bike, so of course his answer was, "a bike!"